In today's fast-paced digital world, connecting with employees and showcasing the benefits, compensation and programs you've meticulously crafted can be challenging. And as benefits and total rewards offerings become differentiators for attracting talent, communicating the value of these programs is essential. At Bolton Communications, we specialize in cutting through the noise to help you engage your workforce effectively.
Our comprehensive suite of communication and change management services is designed to inform and inspire. Whether it's communicating benefits and rewards changes, wellness initiatives, organizational change, or the value of total rewards, we are here to elevate the employee experience and support employee well-being.
Let us help you create meaningful connections and drive impactful engagement within your organization.
Areas of Communications Expertise
Every day, employers tell us their employees are not aware of, or do not understand, utilize or appreciate the benefits they offer. Not only can we help you find the best ways to reach them, we’ll develop content that is easy-to-digest and stands out. And we won’t stop there. We can help you evaluate what’s working (or not working) with the communications you’re sending today.
Bolton Communications develops a wide range of multi-media communications including:
- Print and digital brochures, flyers, posters, postcards, enrollment guides
- Websites
- Leader talking points, FAQs
- Employee-facing training, presentations and webinars
- Videos
- Social media
- HR/manager training
Employees want to feel confident about the benefit choices they make. We develop communications to support Annual Benefits Enrollment and other annual or ad-hoc employee elections. We apply behavioral economics and engagement best practices to take employees on an educational journey that is easy to follow and supportive. And not only will employees know what they have to do and by when, but they’ll understand the why behind the action. Our choice and enrollment solutions include:
- Benefit guides
- Content to wrap around the enrollment experience
- Employee presentations and videos to explain the options and considerations
Employers recognize that supporting employee wellness is an investment in the success of their organization. When workers are financially, emotionally and physically healthy, they are more engaged in the organization, more productive, contribute to a positive work environment and less likely to leave.
The biggest challenge we see with wellness programs is the lack of awareness. Bolton Communications can help you design and implement a plan to drive up utilization of your wellness programs and maximize the ROI for your organization. Our wellness engagement solutions include:
- Employee events
- Promotional, multimedia campaigns
Change is inevitable in the world of pay and benefits, as organizations continue to look for new ways to manage costs and support employee needs and also, adhere to new regulations. Change often comes with employee angst and stakeholder confusion. Bolton Communications can help your team anticipate and manage all aspects of a change. Change management services include:
- Change narrative and key message playbook
- Stakeholder education and engagement
- HR/leader education and training
- Employee communications
To attract and retain talent, organizations need a clear and compelling message about the value of their offerings. When organizations do this well, they create a powerful blueprint to guide all aspects of their benefit and compensation communications and make meaningful connections with employees. Bolton’s branding and storytelling services include:
- Total rewards brand development, including brand standards and guidelines, logo development and key messaging